About Us

Our Story

Generation Enterprise Distributors Limited (G.E.D.L.) was borne in July 2015 as a company whereby the focus of the products and services is on the environment. After careful research, we came across Ruby Life Limited. Their concept of sustainable products was quite impressive and so began our partnership with them.
The Ruby Cup is a menstrual cup that is made with 100% medical grade silicone and is — in social outreach programmes whereby, every time a Ruby Cup is purchased, one is donated to a young girl or woman who does not have access to menstrual care products.
G.E.D.L. embraces the idea of being anywhere in the world and lending a helping hand to others. At G.E.D.L. our vision is to enlighten, educate and bring awareness to social, economical and environmental issues impacting our generations. When you join the Ruby Revolution our aim is to promote and encourage responsible consumerism.

In 2016, research began with looking for a period product that could not only provide better menstrual health, but also revolutionize the industry. We started out not exactly sure what we would find and then stumbled upon Ruby Cups. A reusable feminine hygiene solution that was making strides in the world because of their Buy One Give One program. The three co-founders of Ruby Life Limited were studying sustainable business in Denmark and decided to combine the application of their studies with the reality that disposable feminine hygiene was far-reaching for some persons around the world. They decided that they would develop a business model around sustainability and at the same time make the business socially conscious. After long days, sleepless nights that turned into months of research, trials, error, testing and tweaking the Ruby Cup was borne with quality perfection. 

Our Vision

At G.E.D.L our vision is to enlighten, educate, and make generations aware of their social, economic and environmental impact on the world. We also strive to inspire them to be game changers in the products and services they choose. To empower generations with the knowledge of making the right decisions. To ensure that we are all cognizant of the fact that as individuals and consumers we incur costs just by being here, and we can minimize our ecological footprint and make this world a better, safer place. Generation Enterprise Distributors in doing our part and operating on the Japanese Kaizen philosophy, i.e., always making small incremental changes to improve our business process, to provide first class customer service, to expand our product base, to constantly improve the way in which we interact with our stakeholders and constantly improve our impact on this world. 

We are privileged that you took the time to read our story and hope we can inspire you in some way to also endeavor, be empowered to make a difference in this world, to reject anything that devalues our world, to step outside of our comfort zone, to always be mindful of the fact that there is no Planet B; this is our home. Please Join the Ruby Revolution on our journey to do just that.