Benefits of the Ruby Cup

Healthy / Better For Your Body

Ruby Cups are made from 100% medical grade silicone and are free from plastics, latex, toxins and bleaches. Ruby Cups collect menstrual flow instead of absorbing it as with traditional hygiene solutions; so the vaginal PH is maintained while wearing your Ruby Cup.

Fuss Free

One Ruby Cup holds 3x the capacity of a super tampons. Wear it for up to 8 hours, depending on the volume of your flow. Go with the Flow.

Cost Saving

The Ruby Cup lasts for up to 10 years once cared for properly, giving you significant savings on using disposable hygiene solutions of more than 95% over the ruby cups 10-year life span. Think about that ladies!

Eco-Friendly

Research shows a woman in her menstrual lifetime will contribute between 11k and 24k disposable products to a landfill. Switching to a Ruby Cup means that your contribution is down to 3 or 4 in your entire menstrual lifetime! It also gets better Ruby Cups are plastic free and zero waste.

Vegan (Cruelty Free)

All Ruby Cups are free of animal testing and by products, and are registered with the Vegan Society.

Better Menstrual Experience

Research shows over 90% of Ruby Cup users say it is a better menstrual experience. One said, "I actually look forward to my period, just to master my Ruby Cup"

Discretion Allowed

Ruby Cups are the most discreet menstrual solution.

Liberating

Many Ruby Cups users coined the phrase: "free at last". "It's like being liberated from traditional disposable products." "Ruby, where have you been all my life"

Socially Conscious

The purchase of all Ruby products support our education and empowerment programs around the world. Notwithstanding our suppliers are also morally sound. Our Ruby Cherry Stone Pillows are manufactured by Herbalind; at least one third of Herbalind's employees consists of differently abled persons. Generation Enterprise Distributors care about the environment, our staff, our customers, our family, our friends, and our stakeholders.

Life Changing

We offer a Buy One, Give One (B1G1) Programme. For every Ruby Cup sold, one is donated to a girl or woman in need. Our impact report at the end of 2019 showed over 200,000 Ruby Cups donated

Welcome to the Ruby Revolution

Generation Enterprise was born July 2015. It was borne out of a desire to partner with Ruby Life Ltd. upon learning about their social consciousness regarding menstrual hygiene. In addition to their social consciousness and their unique charity outreach, founders Max, Julie and Veronica were the force behind our decision to partner with their organization.

At, Generation Enterprise, we embrace the idea of being anywhere in the world and lending a helping hand to someone in need miles away.

A Life Changing Experience

We are grateful for the fact that the product not only works, but allows us to contribute to society as a whole. Generation Enterprise Distributors Ltd. specifically targets all of the Caribbean, including Latin America.  

Contributions and charity aside, a menstrual cup is the MOST discrete solution out there – where you can have your period with no wings or strings attached, and we LOVE it! “Ruby, where have you been all my life!?” 

Our Customers Say

Discover how thousands of women are able to have fuss-free periods every single month

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